Fighting Fit

As we all know, staying fit, eating healthy, and regular exercise have become shared “ways of life” among many Australian men & women.

In our pursuit for our next 2 showbag brands, it was this exact “mindset” that led us to what we’re about to launch. We welcome you to…

1. Spirit State – The woman that is Ethereal, Inspiring, Balanced & Beautiful; Primary target market being women aged 18-40; Health, fitness, food & nutrition is part of their “spirit”; They like to look their fashionable best when exercising; Whether it’s the gym, the outdoors, yoga or meditation; well-being is at the top of their mindset; The student, the busy professional, the stay at home mum – they all have these common threads

2. Athletica – The man that is Powerful, Fit, Confident & Daring; Primary target market being men aged 18-40; Food is the fuel to sustain their active lifestyles… healthy body = healthy mind; Whether it’s the gym, sport or extreme outdoors, they “go hard” at it; Looking good is a must “on the field & off the field”; The student, the working professional, the tradesman – they all have these common threads

Both brands will be launching into the on-line retail space in mid-2014 with a range of quality apparel & accessories that are fashionable, functional and of course, practical.

Clients looking to reach these 2 target markets with their products & services, shouldn’t hesitate to get in touch –

The Adelaide Royal Show starts in 100 days and we are buzzing with excitement for our official launch!

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